The Apple Experience

The main aim of Apple employees is to enrich lives. When you enrich the lives of customers they will reward you with their business. Staff are not focused on selling stuff they are building relationships and trying to make people’s lives better. If your employees are not trained, personable or passionate about the brand you will have no chance of building a company that delivers an APPLE quality experience. Up to 70% of employees are not engaged, disillusioned and uninspired. They simply don’t care about their job. Staff need to…

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